“Links” is the most prominent and most talk about the topic in the world of SEO. If you want to showcase what authority your brand holds, then the linking structure of your site is there for you.
When it comes to the links on any site, there are two aspects which decides the victory: External Links and Internal links.
Starting from the external links, these are those links which point to some other domain than your own domain. If you found something useful on some website and you share that link on your own site or vice versa, then it’s an external link.
And on the other side, there is an another much deeper, more complex thing called internal linking strategy. In this strategy, you link some relevant and related things of one page of your site to another page.
In this blog, we will figure out why internal linking is a prominent and game-deciding factor for any site’s performance over the Internet.
What is Internal Link Building in SEO?
In a very simple manner we can understand that when we link one page of our site to another page than its an internal linking. Check any page of Wikipedia for a significant and strong example of internal link structure.
When we concern the design of any site, then it’s a very common scenario where one page of the site is connected to another page for setting up a proper accessibility.
Apart from the normal link architecture of the site, properly linking the pages helps to improve the user engagement and helps to lower down the critical bounce rate.
Why internal linking is important?
If you are not linking your relevant blog pages than you are giving away a really big piece of cake. Lets break this line to simple and straight forward search engine benefits for your site.
Internal linking helps to improve and enhance the user engagement on your site and let the reader explore more on your site without forcing them to hit on other pages.
By properly linking relevant and useful pagessay old blog posts to your newer posts will drive readers to go through other related blog posts and this will increase the on page time on your site. And more on page time means more SEO benefits.
When visitors spend more time on your site and site pages then the search engine thinks that you have really well-written content and you are actually giving out the solution to the user’s problem.
What are the benefits of internal linking?
When the linking is done appropriately, it has numerous and long-term advantages for your site. Here are some of the key benefits:
Get more backlinks
if you are wondering how to get quality backlinks to your site then this is the key. The secret for getting quality backlinks from your niche lies in creating great and informative content. Interlinking helps to create in-depth knowledgeable content.
And when you create great informative content then there are strong chances to get backlinks from your niche. Nobody likes partial information, that’s why it is important to create content which will cover users query in detail. And will also give extra related information regarding that topic.
As when you bind your old related blogs to the new one, the reader will also go through that content. And when you start offering relevant and complete content, then definitely you will attract more backlinks to your content.
Improve visibility over the Internet
You are wondering how to increase visibility by binding content together, Right? Let’s dilute this: the search engine crawlers are always looking for fresh content and recently updated pages to re-crawl them.
The search engine crawlers seek for fresh links to crawl and index content faster. When we interlink our relevant content then the content will also get indexed faster. Whenever search engines crawl the site and find relevant content, the site will get benefited.
The more often crawlers find new content, the more visibility is earned. This could be the easiest way to get the site indexed faster. If you are doing the interlinking, do it now to boost the indexing and getting better visibility.
Increase Content Value
Nobody likes outdated information!! Thats why we should keep updating the old content. It not only increases the content value but also tells search crawlers that the site is up to date with fresh content and links. The search crawlers loves fresh content and they keep searching for it to index it over the Internet.
Keep adding some relevant and fresh content to your old blogs and link it to your latest blog. This process will definitely increase the content value and benefit all your users and your site too. As the blog is optimised with the latest content, it’s always fresh.
When editing the old blogs, do check the old external and internal links of your blog. This is because sometimes the linked page is not available or permanently moved to some new location. This cause 404s and this hurts the site badly.
Now let’s have a look how to do internal linking in a smarter and easiest way possible. Here are some ideas and tips for doing it.
1. While writing any piece of content, make a list of all related articles you have already published on your site. It will help you to add links to these articles later in the newer blog post faster.
2. Link only that content which has updated information and which is relevant to the current blog you are writing. Linking the updated content to the newer post will more increase the user engagement.
3. Add the link to previous blogs to words from which user can quickly relate the blog with the link. For example, if someone is linking article related to pizza to keyword tree, than it makes no sense.
4. Only add proper heavy content page to another page. That means don’t add site’s contact page or about us page in a newer article. Although it’s internal linking it makes no value to the article.
5. Don’t include the no-follow tag with the image. As much as possible, always try to include a do-follow link rather than a no-follow link.
How much links?
As we have come to the conclusion that binding relevant links together helps prominently in increasing user engagement and increasing the trust and value of the site. But the question is how much links to use in a particular blog.
There is a significant and proven answer to this question. But including somewhat between 5-10 links in a single article is sufficient. We need to take care of the user convenience and their reading comfort while considering the number of links.
Like if we include too many links to a piece of content then it will be distracting for the reader to complete the article with ease and comfort. Apart from linking the pages together, the main permalink structure is also a major factor. The main link of the page must be clear and precise so that the user can easily have an idea about the page content.
And when links are concerned one name that definitely strikes in the mind is Wikipedia. This site can be considered as a hub of links. But if we try to compete with Wikipedia, then we end of creating distracting and difficult to read articles.