Bounce Rate is one of the key reasons why a site is having low raking and low conversion rate. Most of us struggle to keep the bounce rate as minimum as possible.
It is the trickiest task to reduce bounce rate because sometimes it’s difficult to figure out whats going wrong. There are many factors which lead to a higher bounce rate.
Even if a site has excellent content and product if it’s not able to hold a visitor for a while then the bounce rate will be at the peak.
As it is a difficult task to find out whats wrong with the website as there is almost no checklist to fix it. But there are some common aspects due to which the bounce rate is always on the higher side.
Starting technically Wikipedia defines bounce rate as “It represents the percentage of visitors who enter the site and then leave (“bounce”) rather than continuing to view other pages within the same site.”
Breaking down this definition we can understand this in simple terms “A visitor comes to your site and don’t find what exactly they are looking for and they close your site page and search further”
Nowadays, search engines look for complete information on a single page.
If you are competing for the top search results, you must create content which is original, easy to understand and well organized. The content which is properly written and managed are easy for readers to read it and on the other search, spiders will try to bring it on top.
It’s very disappointing when you write every article with all your heart and head and still, it under-performs. Bounce rate matters the most when the overall site engagement is calculated. In simple terms, we can understand that:
Higher Bounce Rate = Low Engagement Rate
Lower Bounce Rate = High Engagement Rate
So, from above description, we all have agreed that having a lower bounce rate is really like the
cherry on the cake!!! What could be the way to always maintain a lower bounce rate which will convert more and divert less?
Smarter Steps To Reduce Bounce Rate Easily
Figure out the high bounce rate pages
This is the most important and the foremost step towards reducing the bounce rate. Making a list of web pages whose bounce rate is high is a good idea. As it will help to focus on that particular pages easily. To figure out which pages are having higher bounce rate Google Analytics it the best tool you will ever find.
Google Analytics will let you drill down every page to its insight. To find out pages with higher bounce rate log into your Google Analytics.
Google Analytics -> Behavior -> All Pages
By going into the All pages section you can drill down each category and also check various other factors. Factors including Page Views, Unique Page Views, Exit Rate, Page Values. You will find out various directories or folders with various bounce rate. For detailed analysis, click on any category and you will have more information about the pages or the directories.
Once you find out which are the pages which are having higher bounce rate, you can start your mission of cutting down the bounce rate. As there could be many reasons why these pages are having higher bounce rate. There may be reasons like:
- Less content present on page
- Lack of precise information
- Content is too difficult to read
- Using low or none images (as images help in readers engagement)
- Not formatting the content for easy reading
Once you figure out what’s the problem with pages, you can start working on that.
Writing In-depth Content
This is the master key to reducing the bounce rate. Writing a good quality in-depth content help to keep readers engaged with the site. As writing a good long-form content will give your readers complete information what they were searching over the Internet.
Search engines give more preference to long-form content rather to the shortly written content. But it does not mean if someone has written 10 thousand futile words and it will rank higher. Try to write at least 1500 words for having a good content length.
According to a research, the average content length which fulfills the touchstone of an in-depth content and coming on the first page is 2032 words. But that doesn’t mean that shorter content does not rank, it’s all about how perfectly you can clarify the user’s search query.
Writing a good quality long-form content has many aspects. For writing a good quality content, the very first step is to simplify what you are delivering to your readers. This is because it is very easy to grasp a long-form content which is broken down into smaller paragraphs.
Here are smart tips to drill down long-form content:
- Use smaller paragraphs as they are easy to read
- For listing important information, use bulleted points
- Highlight important words in the content
- Rather than repeating same content, provide a backlink for that content
- Always write the concluding paragraph, it helps the reader the sum up what they had read so far
Use images to reduce bounce rate
Our brain learns 80 % faster from images as compared to text information. For seizing the bounce rate try to use relevant images in the article. It will not only reduce the bounce rate but also give a stunning makeover to the piece of content. Include at least one image in the blog post.
If you are a good designer also then it’s a striking idea to create an Infographic image that will explain your long-form content in a short time span. Including images will definitely help in reducing the bounce rate to great extent.
Images are the hub for creativity, you can design your image as nobody has ever imagined. Create a unique one so it will hold the attention of your readers which will significantly clutter the bounce rate.
As the images are the concern, size of the image plays a major role in bounce rate. If the images are of larger sizes than it will increase the load time of the page which will ultimately lead to significant bounce rate. For having better search engine results, it is essential to do proper image optimization.
Make Content more readable
This is one of the most important factors for a page. It’s a fact that nobody likes to read too big paragraphs. The ideal way to write paragraphs is to write only 3-4 lines in a single paragraph is sufficient and it will be better to read the whole articles in small paragraphs.
No matter how useful information you are sharing online, if it is not properly formatted then it will look like a heap of information and nothing else. Content is very easy to manage like by using bullet points. highlighting important lines or by making paragraphs smaller.
Are fonts are properly readable?
No matter how hard you have worked to create a game-changing content. If the font of the blog is not comfortable to read, then it is a serious problem. For holding your visitors for a long time, the font must be easy to read and eye soothing. From numerous fonts family available, choose a simple yet appealing font design which will suit your blog.
Inspect and fix broken links!!
Broken links are the foe of a good ranking. If you want a lower bounce rate with good ranking than eliminate all broken links first. Broken links redirect your users to a 404 page, which will do nothing but significantly bump up the bounce rate.
To fix all broken links there are many free plugins available like Broken Link Checker. As this plugin will detect out many things like damaged links, images, also handles the redirect by using a simple 301 redirect.
It’s time to give the site a complete makeover:
Giving your website a new look once in a couple of years is a good deal. The Internet is dynamic and the world is moving towards minimalist design. Change the theme of your website which will attract more readers and will reduce bounce rate. Doing experiment with the theme sometimes gives outstanding results.
If you are planning to change the theme of your site, then you should make a Checklist of what things you must backup before implementing the new skin to your site. Somewhere the design of the website also plays a significant factor in deciding the bounce rate.
Use attractive Call To Action
Call to Actions are amazing for reducing the bounce rate. Call to actions are some special operations which you want to get it done from your visitors and readers. It can be anything like email subscribe, sharing the post, like the post or anything.
One should have a compelling Call To Action on the website because they help in achieving your pre-defined goals and also increase the user engagement. Use an attractive call to action in a position where the CTA is clearly visible.
Mobile First Index
This is one of the most talked about a thing which is Google is planning for a long time. Most probably it will hit the sites somewhere in 2018. As the name suggests, in a mobile-first index, Google will start indexing the mobiles pages first.
As we know that how popular the cell phones are and they are even powerful than traditional computers in some cases. They are portable, and we can do out desktop work from the phones without any interruption(until and unless we are connected to a strong network)
To stay updated with this algorithm, we should focus on the mobile version of the traditional desktop version on the website or a page. Many sites don’t show the complete information on the mobile to make it look cleaner.
But this approach is totally mis-concept. Google is constantly improving their algorithms to give readers most reliable result. So showing less information on the mobile page will take website nowhere which will ultimately increase the bounce rate.
Keep content refreshed always
Adding useful and fresh content to the previous blog posts is helpful in creating a better content with less work. Search Engines loves the reinforced. If you are having a blog post of 1500 words, then it is a quiet easy reach to 2000. rather than to create a blog of 1500 words from scratch.
Right Audience is important
Everything is made for some sort of audience. If you have created content for some niche, you only need to target that niche. If someone has written an in-depth article regarding cars than there is no need to target audience of some other niche.
Avoid using Popup
Popups are annoying and distracting when we are reading something on a site. Popups on eCommerce sites are good to show some offers and discounts. But if you are using popups on some blog website then the chances of getting readers bounce off are very high.
For decreasing the bounce rate, we should avoid using popups. But yes there is another side of the coin i.e we can grow email subscribers using popups. But there are fat chances of increasing bounce rate by these popups.
Higher bounce rate is a critical issue to deal. But by above steps, you can easily find out the cause of the bounce rate and take simple steps to fix it out. Constantly keep working on your site to keep it alive with fresh content and newer updates.
But the bounce rate priority varies from page to page. For example, if you are running a product selling website. If someone directly clicks on the link and buys the product. In this condition, the bounce rate will be on a higher side but the goal is completed.
So in such situations, we have to figure out, for which pages we should concern the higher bounce rate. Once you gather the pages, it will become an easy task to reduce bounce rate.