So every one is after SEO and link buildings to improve site rankings on Google charts. It appears there is a competition out there to move forward in the ranking race. It is a constant race to grab, snatch and create top spot in the search engine rankings. Agreed, the rules of SEO have changed and Google is into some serious digging to realign its algorithm to judge the content for rankings. But some things never change guys. However competition has really grown too stiff. There is massive explosion of keywords, meta tag improvisation, link building mission, unique content creation and many tried and tested methods to improve page rankings.
So how to stay ahead of others in rankings, especially in a scenario when all are following similar lines?
In terms of improving site or page rankings, I go by the famous adage – You don’t have to do different things but you need to do things differently!
So how to put conventional yet unbeaten means to good use. Let us recall those methods and necessary improvisation needed to tap these measures in the best way possible.
1. Not Just Guest Posting
Overuse of any means cause much harm than good. And that is what exactly happened to Guest Posting which once used to be sure shot way to lead your site to top the ranking charts. But if you are thinking that Guest Posting has lost its charm and it is no more helpful in link building, you need to think again. Guest Posting is still one of the best means for generating backlinks and traffic. The difference is that you just need to do it more appropriately without sounding too promotional. It also depends on what and where are you posting your articles. Be relevant to the subject and make it a value read for the visitors so that your posts have longer shelf life and hence better views. Do not just intend to promote but propagate some valuable information through your Guest Posts. Try different but relevant avenues to post your blog and justify the links you use in it. The links should not appear deliberately done.
2. Mind Your Content
Whether it’s a guest post or blog on your site, your topic should extensively cover various aspects of the subject. Content should not appear as if it is designed to bring out results in a keyword search. The changed algorithms and ranking patterns of Google do pay heed to the unique content but a balanced one. If you randomly post content with overuse of keywords then there are chances that instead of getting up in rankings, your site may slipway downwards. Keep a smart approach towards your content and be honest to provide a wholesome and readable content for your posts. For example, if run a restaurant site, do share some unique recipes but those should be the ones readers can relate to and able to try at home.
3. Infographics are Incredible!
If any complex expression can be summarized in crisp and compact information, then it is the best way to communicate with your reader. A perfect and highly informative Infographic always help in getting links back to your site. Experts suggest using Infographics in your posts not only helps readers to understand your information better but also helps you to build links. Spare some time to work out on your Infographic as it comes with extended relevance. You just have to embed Infographic with the hyperlink to your site. Another advantage of Infographic is that it can be individually shared across various social media platforms. An effective Infographic is most likely to get viral which helps a lot in link building.
4. Beat the Topper – improve site rankings
Keep close observation of the competing site with top ranking on search engines. Minutely observe the content they share and how they trend on various sites including social media sites. Do a routine analysis of their content and try to serve around the similar topics. But mind that it should be recreated in a better and improvised manner. For example, if your top ranking competitor shares 5 best ways to improve SEO, you can move a step ahead by giving more analytical content. Instead of 5 you can club rather 10 best ways to improvise SEO and also suggest some SEO ready themes to make your content valuable and readable as compared to that of your competitor.
Summing it up, these conventional methods never go out of fashion if used in right fashion. Let us know how these suggestions helped you.