Landing Page is the first point of impression your website creates upon any visitor. The best landing pages are those which compel the visitor to stay and take notice of it. Simply putting, Landing Page is any web page of your site on which your visitor lands on their first click. Be it clicking on your link or reaching the main page through URL, the page which your visitor gets to see first is the Landing Page.
Hence a Landing Page can be either the main page of your site or any specific promotional page to attract visitors. Businesses across the web have now understood the importance of landing pages and have started taking them seriously.
Be it running offer, promoting websites or announcing the new product or project launch or even addition of new services at reasonable prices on your sites, you need a best landing page for maximum conversion.
Let you sale multiplies with the landing pages you create. However, building a great landing page is often a challenging task. But it is not too difficult either. So you can achieve a great landing page just by applying simple thought process.
Here we share some great landing page ideas to create an impressive and stunning page.
Mobile Friendly Templates
Whatever you create on your landing page, make sure it carries responsive design. Your landing page should be readable on various mobile devices and desktops. A responsive page has greater chances of making more sales. You can test the responsiveness of your wordpress site using few effective tools and get the best responsive landing page which looks equally beautiful and catchy on different screen sizes.
Lead Capture Pop-Ups
Make the final pitch on your landing page with a lead capture pop-up. Let your visitor share their basic info about themselves like e-mail id, name and contact number. This form will help you generate user data so that you can connect to them whenever you have something best to offer. But mind that your lead capture pop-up should not encroach upon your real offer. Instead you can try out some good lead capture theme for your site.
This layout idea should be kept in every landing page. 2-Column option makes it easy to read for your visitors and also gives a clean look to your pages. You can easily distribute your blog posts on one side and the second side can be used for advertisement, social connects, and for RSS feed for your web pages. There are few good landing page wordpress themes (https://sketchthemes.com/one-page-parallax-wordpress-theme/) which you can take clue from.
We understand that every page needs to advertise its product or services on it. The best place to keep your advertisement section is below the navigation bar. You can add advertisement in the head section which is the first point of eye-contact of any user. Adding it below the navigation bar will also enhance its readability as users often use navigation bar to move to other pages.
SEO Friendly landing page
No matter how attractive your page is, it should always be optimized for various Search Engines. Smart use of keywords clubbed with optimized layout will improve its ranking in search engines. You should use light files so that it should be faster to load and easy to read. Research shows SEO friendly designs have fetched more sales to the companies. You can check out some SEO friendly WordPressthemes to get the clear idea of how you should move ahead with your landing page.
Landing pages are an integral part today’s business marketing strategy. And a great page can do wonders for your sales. Do try it and take your business to next level. We wish you all the best and prosperity in your business.