Your local business depends on your network online! It is local business ideas that help in generating more footfalls at your shop. Examples of local companies include the neighborhood stores, city restaurant, automobile showroom, local real estate project, local mobile shoppe, local travel company or any other project. Most of us believe that online networking will only benefit those operating online and not any ground establishment. But you need to know that most of the searches online result in offline shopping. So if you have the traditional brick and mortar business, you need to opt contemporary means to float your small business plans.
Take a note of this – an online survey shows that around half of the customers who searched for products or services on their mobile phones, visited the store within a day. Also 34% of those who searched using their computer and tablets physically visited their neighbourhood shop to get the same product.
Another survey shows that 78% of the online searches result in offline shopping, which is no mean thing!
Even I can share the same with my practical experience. If I want to buy a certain product, then I first search the same online and then end up buying the product at some local store. Be it eating out or getting car repaired or even consulting a doctor, its online searches that make the local business flourish these days. So it is imperative that every local business should make good use of online tools that make their local business grow leaps and bounds.
Here are 5 most useful tools that make the strong online presence of your local business.
Any and every search is made on Google. So in order to keep your local business desirable, you need to list your business in the Google My Business. Its almost simple. Just visit the Google My Business at this Google My Business and fill up the requirements. Make sure you provide good information and lots of pictures of your business. This will assist your customers to get a better first hand feel of your business. With Google My Business you can get customer reviews, insights on visitors behaviour, check the number of requests for driving directions to your business and exact number of people visiting on your website.
Yelp is as good as Google when it comes to listing your business. A blog claims that listing your business on Yelp is much necessary than running a site for the same. While I am not sure how true it is, but I can bet Yelp is really going to help your business grow. The process of downloading its app is also simple. Just download it from the Yelp Business.
Yelp allows you to manage you page through your smartphone, interact with your customers, track visitors pattern and leads and also check out reviews and respond to them. Do not forget to include large number of images in this one too.
Needless to mention how revolutionary Facebook can be in promoting your business online. Facebook has redefined the rules of business ever since it came into being. So whether you have brick and mortar business or online shop, you must get it promoted on Facebook just by downloading the app through this Facebook page Manager With this application you can monitor and manage your business on Facebook. Just like any other facebook page, you can post updates about your business, share photos and videos, respond to comments, get page insights and manage your business settings. Not the least, you can also get push notificatitons for page activity along with tips and reminders.
Most of you may ignore this search tool and miss out on listing your business on Bing places for Business (https://www.bingplaces.com/), like many of your competitors do! Why? Because you think Bing is not as popular as Google or Facebook. While I agree with this fact, you must also know that Bing controls one-third of all the searches made across various search engines. So one cannot afford to miss out Bing especially if one wants to stay ahead of competitors. Just claim your listing and complete your profile to the full. Use this Bing Business placecs
YP simple stands for Yellow Pages. Yes you got it – it just works like those thick yellow page directory used in the conventional business mode. Since things have transformed into the digital era, this helpful tool has now turned digital too. So you should use this to keep your business rolling. Yellow Pages are the best way to search for local business. The massive downloads of YP app is the testimony to this fact that business flourishes on Yellow Pages. You just need to list your business using this YP for Business
Yellow Pages enables you to check the number of visitors, impressions, clicks and leads for your local business.
Summing it Up – local business
In these times of advancing technology it is high time the local businesses should realise the importance of taking their business to maximum profit. And you can simply do it by using above tools. Get going now and let us know how you are benefited with these tools.