Google Analytics is a powerful and resourceful tool which can tell you each and everything about your visitors and their engagement. There are numerous complex reports present in the analytics to serve you complex data. But most of the reports are so advanced and a normal user like you and me don’t even need that.
One of the most important report every website owner should check on a regular basis is the user engagement data report. It tells you how your visitors behave on your site during their visit. User engagement data is quite prominent as it shows so many data like bounce rate, entry pages, exit pages of the website and much more,
If you are not tracking the user engagement on your site then you are really missing out something serious. But don’t worry, the process is quite simple to set up. In this article, we will look into how to track user engagement in WordPress with Google Analytics.
For tracking the data, there are 2 simple ways to get started. First is by Google Analytics code and second is with the help of Analytics Plugin. Both the methods are fast and easy to set up in just a few minutes.
Let’s begin with Google Analytics
How To Set Up Google Analytics Perfectly
1. Firstly, you need to create an account on Google Analytics. Simply click HERE to sign up. Just enter your Gmail id and password and you are good to go.
2. Once the signup process is complete you will see a screen like this where you will sign up for Google analytics.
3. After signup, you have two options for tracking i.e website and mobile app. Select website.
4. After that enter your account name i.e Google Analytics profile name, website name, website’s URL, country, and the time zone. After giving all details, click on the Get Tracking ID button and click on the I Agree button of terms and conditions.
5. Now you will see the tracking code. Simply copy the tracking code and paste in a simple file. You will need to paste this code in your website’s code.
You need to paste this code in the Header.php file which is located in Appearance -> Editor -> Theme Header (header.php)
You have just successfully signed up and installed the Google Analytics on your website, Cheers!!
Setup Google Analytics with Monster Insight Plugin
The most famous plugin for doing this is the Monster Insight. It is very easy to setup and use. There are two version of this plugin is available that are free and paid. If you are a normal blogger then the free version is the best fit and if you have some kind of E-Commerce business then you can switch to the paid version as it gives more advanced filters.
Lets have a look how to setup Monster Insight plugin
1. After activating the plugin, you will see a new WordPress widget called Insights. Click on the Insights -> Settings.
2. Click on the “Authenticate with your Google account” button, it will connect Google Analytics with your WordPress site.
3. After clicking on the button, you will be asked to log in with your Gmail or select an existing logged in account to continue.
4. The Monster Insight will ask for some permissions, click Allow.
5. After that, you need to select the profile you want to track. Select on your website and click on “Complete authentication” button to continue.
That’s it, now you can see the tracking data after some time because it takes time to show the data.
Now, let’s get back to the User Engagement. The user engagement is nothing but small reports and datasets from which you will get to know the behaviour of your visitors. There are so many different types of reports which you can get easily.
Different types of Engagement Tracking Settings in Google Analytics you should try now
1. Track your most visited content
Once you track your most visited pages or blogs, you can figure out some strategy for improving these pages and blogs even more and get more benefit from it.
Lets first start with the Google Analytics. For determining the most visited pages and blogs of your site, just go to Menu -> Behaviour -> Site Content -> All Pages.
Here you can have an insight which are the most visited pages or blog posts of the site. You can see the total page views, unique page views, average time, bounce rate and much more. You can also click on a single URL to see a more in-depth review of that particular page.
Now lets track the most visited pages with Monster Insight
Go to Insights -> Reports for accessing the most visited pages of the site. You will also see the top traffic sources.
2. Track Form engagement of users
For tracking form engagement the most easy way is to do with the monster insight plugin. It has event tracking feature which makes it super easy to access the data without messing up with the analytics.
By default, the form tracking is not enabled in the plugin. For activating it, go to Insights -> Adddons and then download & activate the Forms add-on.
Once you activate the Addon, the monster insight will automatically start tracking the behaviour. It works seamlessly with popular form plugins like WP Forms, Ninja Forms. It can also the comments, registration forms.
3. How to track E-Commerce with Google Analytics?
Google Analytics provides outstanding facility to track the E-Commerce progress in just settings of few seconds. The enhanced E-Commerce tracking lets you track the shopping behaviour, checkout behaviour, product lists performance, sales performance, and the list goes on and on. The best way would be combining all the necessary data to get better insight.
For enabling the E-Commerce tracking, go to Admin -> E-Commerce setting under View section -> click on Enable E-Commerce and click Save. And it’s done.
4. How to track E-Commerce with Monster Insight?
Go to Insights -> Addons then install & activate the “Ecommerce Addon”. After that, click on the Enhanced E-Commerce and click Save.
How to see E-Commerce Tracking Reports?
To view the tracking reports, go yo your Google Analytics account and click on Conversions -> Ecommerce page. Here you can track the following instances:
- Shopping Behavior
- Checkout Behavior
- Product Lists Performance
- Sales Performance
5. Track Bounce Rate in Google Analytics
Bounce rate is one of the critical factors website owners should have track on. If the bounce rate is on higher side then its time to plan which will lower down the bounce rate. To track the bounce rate go to Audience -> Overview. Here you will find the bounce rate percentage.
6. Track Average Time Spent on the site
The average time spent on the site defines the quality of content, excellent and flawless design and UI. If the average time spent on the site is more then the search engines consider it as a good engagement signal and give priority.
To check the average time, go to the Behavior -> Site Content -> All Page. Here you can check how many time a user spent on which pages.
7. Track your Affiliate Links with Monster Insight
Monster Insight plugin is a bliss for tracking affiliates, this is because you can do it in just a few seconds. For tracking, go to the Insights -> Settings and click on the Tracking tab.
Enter the slug that you use for your affiliate links. After that, you need to give a label you would like to use for those links in your Google Analytics reports.
Next, click on the save changes button to save your all the settings.
Monster Insights Plugin lets you track affiliate clicks as Events in Google Analytics.
To find the affiliate link clicks report, go to Behavior -> Events -> Overview page. All the affiliate links will be shown with the labels you gave.
So how many reports do you already use and which one are you planning to implement after reading this article. User engagement is the most prominent aspect of any site. Every website owner must have these engagement reports setup properly for improving the further strategy.