How optimized your website’s search bar is? Does it give you the stats about your visitor’s search query? A search bar hovering top of the website is one of the richest sources of tracking about visitors search query. Suppose you want to find out which are the highly searched phrases or words in your website. By getting this information you can easily plan your keyword strategy to improve your search results by analytics.
It becomes really important to track what your visitors are searching on your website. If your website is all selling some kind of accessories, then by tracking the search bar you can find out which are the most searched items or which are the most searched categories. Google Analytics is a very powerful tool which will give you some really good insight.
As the WordPress by default doesn’t give the functionality to have the insight of a particular search bar. For tracking the search bar, you don’t need any additional tracking code, you can easily enable search tracking by your Google Analytics dashboard itself. In this blog, we will get to know how we can enable the search tracking for the search bar of the website and what are its uses and advantages.
Here are simple steps to enable search bar tracking in analytics
1. Login to your Google Analytics and go to the Admin panel. You can find the Admin panel at the bottom of the dashboard side menu bar.
2. After entering the into the Admin Panel, go to the View Settings.
3. At the bottom of the View setting, you will find the option of Site Search Tracking under Site Search Setting option.
4. Click on the button to Enable search tracking option.
5. After that, you need to set the Query Parameters for the search queries you want to track.
Search queries are nothing but are the particular letters or phrases that you want to track. For example, if you want to track some product search which starts from letter A. Simply enter letter A in the query parameters. You can add multiple query parameters by separating by a comma. For complete search query parameter reference by Google click HERE.
After doing this now will have an in-depth statistics of your search bar search patterns. To track the patterns simply go to the Behavior -> Site Search. You can extract some niche information from the Site search.
Extract out valuable Information like
- Percentage of visitors hit the search bar
- Time spent on site after hitting the search bar
- On which pages a visitor was redirected after search and much more
This thing can help you a lot when you are creating a new Goal in the Analytics. You can improvise in your strategy that you were using previously. Suppose you have launched a new product and work really hard on its marketing strategy. You want to know how many users have actually get inspired and visited your site to search for the product. For doing this you just need to add a new search query parameter in the tracking option and you are good to go, It’s that easy!!
Improve your keyword strategy
By analyzing the data collected by the tracking, you can easily plan focus keyword strategy based on the search results. Suppose your site sells shoes. There may be numerous categories in shoes. If a user is searching for jogging sneakers and you have jogging sneakers arranged under keyword sports shoes. In this condition, visitors will not find the relevant product. To overcome this situation, simply enable the tracking code on the search bar to get exact information.
Analyze search pattern
By setting a goal for a specific keyword you can easily get to know if the keyword is user search friendly or not. In this way, you can plan to use more user-friendly long tail keywords which will exactly match a visitors search query to show more relevant search results to visitors. Once you figure out what keywords are getting too many hits, you can generate more relevant long tail keywords to gain more sales.
Track your bounce rate
Managing bounce rate through the internal search code is an easy task. You can find out which page is having higher bounce rate by implementing tracking code at search bar. When a user will search for a keyword and after landing to a page the if user leaves page quickly. In this situation, you can find out the reason for bounce rate and improvise the search engine strategy.
Improve On-Page SEO
As soon as you figure out the pages which are having higher bounce rate, you can plan a better On-Page Optimization strategy for better results. ON Page Optimization is such a thing you need to keep working for it, it’s not like the link building strategy which is an as ongoing strategy. For better search results for your website, you must keep doing the On Page Optimization on regular basis.
Redesign your categories and tags
By search results, you can easily figure out which category is having maximum searches. And on the other hand you can also find out which are having least searches. By gathering this data you can plan a better search engine strategy for least used categories to improve your search results.
In conclusion we can say that Google Analytics has numerous tools to extract out some really important and helpful data to give a boost to a site. By properly implementing the internal search tracking you can analyze visitor’s search pattern to improve site’s performance. Apart from this, it is also necessary to take care of the Google Penalties to make sure that your site keeps running without any issues. It is recommended to regularly check for the messages at the Google Search Console.