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Heading Tags SEO: How To Use Properly For Better Crawling

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4.December.2017| No Comments

A properly formatted blog is always easy to read and understand. To increase the readability of your blog post, you should use proper Heading Tags. It helps to distinguish various different sections of the blog post. Heading Tags SEO boost the On Page Optimization.

Heading tags plays a major role not only in proper formatting but also in increasing the search engine benefits. In this blog, we will look in detail how to use them properly to get maximum benefits from them to improve Search Engine results.

The main confusion while using these heading tags is that, Which one to use and Where to use ?

As there are 6 types of Heading Tags starting from tag H1 to H6. Don’t get confused with its uses. In a very simple manner, you can use tag H1 for the single main heading which is very important in your blog post.

And the tag H6 for the least important heading of your piece of content. In general, the headings are used to simplify the readability, but the search engines look at these tags differently. For search engines, the heading tags are only used for the purpose of indexing the piece of content over the web.

Better the blog is systematically arranged by heading tags, better it will be optimized for the search engines.

But the question is that how to use heading tags properly so that you will take a lead in your search engine performance. As the heading tags can be used for many purposes.

Here are some key uses of heading tags in your blog post to increase your search engine performance.

Here are key Heading Tags SEO Tips:

1. Don’t forget the main purpose of heading tag:

The very first use of the heading tag is to simplify your content arrangement which will help readers to read easily without getting lost in big paragraphs. You can easily use heading tags to format your blog post.

For the main heading of your blog post use must use the H1 tag to highlight it. But take care of the usage of H1 tag, only use it once. The H1 tag is only used for the title of your blog.

If you are using WordPress then there is no need to write the H1 Tag separately. The Title tag where we give the title to the blog is the H1 Tag by default.

After using the H1 tag, you can use H2 tag to highlight the other subheadings of your blog. While using the h2 tags, keep one thing in mind is that don’t overdo the subheadings with H2 tags. By overdoing the heading tags will ruin the reading experience of readers.

And as you keep going down in the article, you should other heading tags like H3, H4 to highlight sub-points of your blog.

Things to remember while using the heading tags for proper formatting

  • Use H1 tag only once to highlight the title of your blog post
  • Use H2 and H3 for other important sub headings
  • Follow a hierarchy while using the heading tags, i.e tag H1 for most important heading and H6 for least important heading
  • Use bullet points instead of Hading tags to showcase some kind of list
  • Try to keep heading tags as few as possible as overdoing this will ruin your users readability

2. For using your focused keywords:

Using your focused keyword in the heading tags can boost your search engine performance. The reason behind using the focused keyword in the heading tags is very simple.

The search engine will index the heading tag and if you use the focused keyword in the main tags, it will easy for you to get your focus keyword recognize by the search engine crawlers.

For having better results, try to use your keywords in the H1 and H2 tags. The reason behind using the keyword in H1 and H2 tag is that these tags are having important information about your blog. So you can use the main keywords in the

So using keyword in these heading tags is a good idea. You can use the keyword in following sections of your blog:

  • Use the keyword in the title tag
  • In the meta description of the blog post
  • Try to use your focus keyword while writing the slug
  • Use keyword in the ALT Tag of the image

3. Follow up a hierarchy of heading tags:

For better benefits of search engine optimization, you should use the heading tags in a proper hierarchy from starting of the blog till the end. It’s not only beneficial for the user easy readability but also for better search engine results.

Hierarchy like using the H1 tag first, H1 tag is followed by H2 and H3 tag. H2 and H3 are followed by the H4, H5 and so on.

In this way, you can easily follow the hierarchy while writing your blog. Try to maintain the breathing space i.e maintaining proper lines per paragraphs. Keeping 4-5 lines per paragraphs is ideal paragraph breathing space. Keeping paragraphs small and to the points makes your piece of content a quality content piece.
Heading Tags SEO

4. Use heading tags as per requirement:

Before the update of the HTML 5, in the previous version of HTML, there was a limitation in using the heading tags while working on a single web page. Before there was a limitation of using only one H1 tag in a single page.

So in the previous version, you were able to use H1 tag for the logo or something another useful heading. After that in the previous version, the heading supposed to start from the H2 tag.

But in the current version i.e HTML 5, you can use as many H1 tags as required. But it is recommended to use only one H1 tag for the main heading and for the other important subheadings of the H1 tag you can use other tags like H2 and H3 tag. Thus, for best search results you should follow a proper hierarchy.

What not to do with the Heading Tags!!
Using the heading tags in the blog post is a good policy but there are some situations in which using these are not suitable. If you overuse the heading tags than it will negatively affect your blogs posts and also ruin the users reading experience while reading the blog.

This is because no one like to read the blog that is having too many heading in a single blog post page. For example, if you want to highlight some subtopic than you can use bold or italic styling rather than using a heading tag.

For better optimization results, you must take care of the On Page SEO because due to the dynamic changing web we make a lot of changes on our site. From that changes, the On page optimization gets harms.

To keep your site’s On page SEO up to date, it is recommended to check the On page optimization on regular basis. Check out the Weekly SEO Check List to keep the optimization of your site updated.

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