What Are The Benefits Of Writing In-Depth SEO Content For Your Site?
Consider a scenario where you are searching for a complete guide to doing something. On one hand, you find a piece of content which is short and has incomplete information.
And on the other hand, you find an in-depth informative step by step content which satisfies your problem and even gives some extra important information about it. Then, which one is useful??
Without any second opinion, the long in-depth written piece of content is useful because it tries to cover all your queries and gives you satisfactory solution. When you write a long informative article on some topic, you try to cover it’s all aspects which will definitely help the reader.
The reason why you should write in-depth SEO content is simply to improve readers engagement with the content. And ultimately, in the end, it should solve the readers’ problem. If a reader is getting comprehensive solution every time, people will start trusting your advice and thoughts.
A reader only searches something online when they are stuck in between some task and looking for a solution, or a reader wants to read something new about a particular topic. The chances are many but the ultimate thing is that it must solve readers problem.
And their a striking another benefit of writing long informative content is that search engines love long in-depth well-written articles. when you start writing long content then you will definitely be going to be benefited by it.
As per a research, writing long-form content improves sites ranking because search engine gives more preference to the well-written long piece of content. Your Alexa ranking is also increases when you start writing long articles.
The reason behind this is simple when you write something in detail, the search engine treats it as a complete information int a single page about some topic and gives higher preference than the short articles.
It’s not the fact that shorter content does not perform excellently if you want to check the popularity then check out Seth Godin blog, his blogs are short, sharp and to-the-point.
He knows the power of words, and how to influence people with this power. He gives an excellent example of the popularity of short content, his blog is doing good because the quality of content serves not the quantity.
But the problem with shorter content is that it’s difficult to cover everything in fewer words due to which, longer and in-depth content is always preferred over the short one.
BuzzSumo did analysis on over 100 million articles including both short form content and long in-depth content. They found that short form content (which was nearly of less than 1000 words) got average share of 16 times.
As on the counter part of this the long form content(3000-10,000 words) got shared for more than 16 times.
How to write in-depth content ??
If you are thinking that writing a long solid piece of content is difficult and complex task, then it’s not so !
If you are clear about the topic that you are going to write then you can easily figure out what to include and how to present it. In this article, you will easily get an idea how to write a long piece of content in a very easy and in step by step manner which is totally Search Engine Optimized.
The benefit of writing a search engine oriented article is that search engine will give more preference to it so you don’t need to do anything else to improve ranking.
Here Are Top Easy Ways To Write SEO Friendly Content
1. First research well on the topic
When you have some topic in your mind, write it down and firstly make a list of all points you are going to describe. After you decide what to include in the article, start researching the topic. It’s a very good idea to write a short introduction to the topic you are going to write.
It’s a good practice to summarize the main points of the article in starting paragraphs. It helps users to have a very clear idea what you are going to discuss in the whole article.
The benefit of doing research about the topic is that you will get a clear idea how others are writing and what they are writing. From proper research, you can add new things what others are missing in their article and take a lead.
We have to admit it, no piece of content is perfect and has complete information. But creating in-depth long-form content which gives nearly reliable possible solution is the best content creation practice.
Suppose you are writing about how to get backlinks then it’s a good idea to start your article with a short introduction about what are backlinks and after that, you can start describing the topic in detail. It will benefit your readers, they can have an overview before diving into the article.
While doing research, keep following points in consideration:
1. Note the key points about the topic, because it’s not possible to cover the whole topic in one article.
2. Read some related blog post it will give you guidance about the structure of content.
3. Try to research about some relevant case study about the topic.
4. if you are showing some statistics, try to link back the source of the stats.
You can also use BuzzSumo for finding top performing topics in your domain and analyze which content is performing well and why.BuzzSumo is also an excellent place to find popular and viral content on any topic.
You can also go through other similar articles to check out what extra are putting in the article and what they are missing out on their piece of content. If you can take the article and make it more helpful for your users, then definitely it will benefit your SEO.
2. Search about relevant keywords
While writing a search engine optimized content the most important thing you should focus on is the “Keywords”. Keywords are those focused words from which your blog post will compete. It’s very important to do keyword research properly to rank well in the search engines.
There are many ways from which you can search keywords. Following are some useful tools for the keyword research:
Semrush is the best tool you will find for complete search engine optimization. From keyword research to backlink auditing, from complete site health checkup to competitors analysis, semrush offers everything you need to know about your sites SEO.
Google keyword planner
Google Keyword Planner is Google’s special feature in which you can search for relevant keyword considering its search volume, difficulty, keyword search results and much more. It is a very good option as it gives accurate results for keywords.
Moz Keyword explorer
Moz is an another very easy to use keyword research tool from which you can easily find keyword ranking opportunity, it’s difficulty, keywords priority and much more. It’s a paid feature of Moz. But you can try up to 20 queries per month. It is not sufficient, but it is good for initiating the keyword research.
Word Stream keyword research tool
It is a free and very good tool for the keyword research. WordStream gives 30 searches for free, after that you need to sign up to use it further. It also gives the feature of keyword opportunity.
For better results you must try to find out Long Tail Keywords because in long tail keywords the possibility to rank well in search engine is more than the short tail keywords. This is so because long tail keywords are unique and the keyword competition is less as compared to the short keywords.
3. Explain every important sub point
When writing an in-depth SEO Content, try to cover all relevant points regarding that topic. Even it’s not possible to cover the whole topic in a single article but you should list out all important points that will solve a readers problem. By dividing the article into subpoints, it will increase readability.
For dividing a long article into sub-points, the best way is to use the h1…h6 heading tags. By proper using it, the article will look more systematic and properly formatted. For effective SEO, try to use your focused keywords in h1 and h2 headings.
The h1 tag is for the main title of the article and for rest important headings you can use h2, h3 and the hierarchy goes on. Try to maintain a uniform order for using the heading tag.
4. Proper linking of articles
When writing an article, you should link your old relevant blogs to your current blog. By doing this the search engine will also crawl the older blogs with the new one. And by linking the older blogs, readers can also go through the blogs which will ultimately increase a readers engagement in the blog.
Apart from internal linking, the external linking is also very important for getting search engine benefits. If you give an external link to your blog, and it is relevant to your topic, it is beneficial for readers as well as for the search engines. But do not overdo this, only link 1-2 external links in an article. This is bacause the main focus should be on your blog and the expernal link should only for some extra information regarding some chuk of topic.
5. Proper image optimization
For good search results, proper image optimization is very important. By doing proper image optimization, you can rank well in image search results. For doing, image optimization includes your focused keyword in the image Alt tag. This is because the search engine cannot recognize an image, what they recognize is the Alt tag of the image.
So using relevant and precise information in the Alt tag of the images gives a positive boost in the search results which helps in increasing the overall search traffic.
6. Take care of the Meta description
Meta descriptions are the short description(160 characters) about your blog which is an important aspect of good search engine optimization. For writing a good meta description, you should include the focused keyword in the meta description. And also try to place your focused keyword at the beginning of meta description.
This is because search engines tend to give more weight to meta which have focused keywords in beginning. For better results you can also include LSI (Latent Semantic Indexing) keywords.
LSI keywords are similar words of the focused keyword which helps to improve the keyword strategy. By using LSI keywords in meta description can help to gain better search results.
As Google rolled out the latest update, now a user is able to see more descriptive meta descriptions, Google is trying to give a complete answer of user’s search query by showing relevant and more in-depth content.
But in this case, we do not need to exceed the standard limit of 160 characters. The results shown by the search engine is based on user’s search query and how our content is helping to provide the best possible answer.
7. Don’t Edit While Writing
When you are writing an article then don’t even try to edit the written piece of content. This is because it will ruin your writing experience plus you will lose the focus.
Edit the article when you have completed the whole article and nothing is left to add and edit the copy(From Your Side)
If you are wondering how to optimize the meta description of the blog like a pro, you should definitely check out the complete meta description optimization guide and optimize your all old blog’s meta description for better search engine benefits.
Writing a detailed article is not a difficult task if we do proper research about the topic and do the proper formatting for easy readability.
By doing easy things as mentioned above, creating a long SEO content is an easy and enjoyable task. Only one thing you should keep in mind that only include those things in the article which are important and relevant to the reader.
If you are going to write more than 4000 words on any topic than you should create an ultimate guide for it. You can either split the article or create a pdf file for that article so the readers will have convenience for reading it whenever they want.